CRM - Taj VS Orchid project report

Section I

1) Conceptual Framework for CRM
2) Key CRM Principles
3) Customer Relationship Life Cycle
4) The Emergence of CRM Practice
5) CRM Formation Process
6) Business Objectives from CRM
7) CRM and Related Concepts
8) Technological Tools for CRM
9) Existing CRM Solutions
10) Present CRM Alternatives
11) eCRM
12) Categories of CRM Solutions
13) Organising for CRM
14) Financial Framework for CRM
15) CRM in Select Services
16) Case Example
17) Case Study: Hospitality Industry
18) Conclusion
19) Recommendations

Section II
1) The Hotel Industry
2) Industry Concepts
3) Hotel Concepts
4) Indian Hotels Company Limited
5) Industry Characteristics
6) Tourist Arrivals
7) Segmentation of Hotels
8) India and the World Market
9) Career Options
10) Taj Lands End
11) The Orchid

Section III
1) Comparative Analysis of Taj vs The Orchid which includes Data Interpretation and Recommendation

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