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March 2009 PepsiCo India has launched its packaged nimbu paani ‘Nimbooz by 7Up’. PepsiCo will launch its new lime-lemon drink Nimbooz this month. The drink which will be an addition to its 7-up category with real lemon juice, no fizz and no artificial flavors, will be available in three packaging formats of 200 ml returnable glass bottles, 350 ml PET and 200 ml tetra packs, priced at Rs 10, Rs 15 and Rs 10, respectively. will be available in 200 ml returnable glass bottles and 350 ml PET packets communication tag line is ‘Ekdum Asli Indian’, and the integrated communication pro-gramme includes TV commercial, press, radio etc.
BUSINESS OBJECTIVE
• Increase market share in terms of both sale and customer base.
• Maximization of Profit.
• Creating strong brand image
RESEARCH OBJECTIVE
• To find out the awareness level of consumers about 7up Nimbooz
• To identify the attitude of customers towards 7up Nimbooz and its competitors.
• Post-launch market evaluation of 7up Nimbooz.
• Identify areas of satisfaction and dissatisfaction of consumers.
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March 2009 PepsiCo India has launched its packaged nimbu paani ‘Nimbooz by 7Up’. PepsiCo will launch its new lime-lemon drink Nimbooz this month. The drink which will be an addition to its 7-up category with real lemon juice, no fizz and no artificial flavors, will be available in three packaging formats of 200 ml returnable glass bottles, 350 ml PET and 200 ml tetra packs, priced at Rs 10, Rs 15 and Rs 10, respectively. will be available in 200 ml returnable glass bottles and 350 ml PET packets communication tag line is ‘Ekdum Asli Indian’, and the integrated communication pro-gramme includes TV commercial, press, radio etc.
BUSINESS OBJECTIVE
• Increase market share in terms of both sale and customer base.
• Maximization of Profit.
• Creating strong brand image
RESEARCH OBJECTIVE
• To find out the awareness level of consumers about 7up Nimbooz
• To identify the attitude of customers towards 7up Nimbooz and its competitors.
• Post-launch market evaluation of 7up Nimbooz.
• Identify areas of satisfaction and dissatisfaction of consumers.
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